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Recent business trends indicate that Intangible Assets, as much as Tangible Assets contribute toward the continual enhancement of a company’s worth, and thus merit careful attention by managers.

The creation of corporate wealth is increasingly related to the fostering of Intangible Assets and the shift of emphasis from Tangible to Intangible Assets has been a marked trend in recent years.

In the current economic scenario, with a view to generating new forms of value and of wealth, organizations have sought to achieve integration between Tangible and
Intangible Assets. This has resulted in the creation of totally new kinds of value, through combinations of these two types of Assets¹.

For Origine Group, the presumption of success of its operations is based on pre-established concepts and innovative technical and methodological strategies adopted by the Group and transformed into a set of tangible and intangible assets that generate high competitiveness in its platforms. Together, the Origine business assets produce strong synergy, making them highly viable, sustainable and attractive.

The choice of assets was based on the conviction that only through them can the consumer be guaranteed the quality and safety of Origine products, the object of the Group’s business.

The competitive differentials of each of the assets are complementary and show that all links in the production process were designed and planned and structured in such a way as to ensure the sustainability of the business in the medium and long term.

The Group’s differentiation through its group of assets also plays an important role, as its products and services are perceived, accepted and valued by customers, employees and other stakeholders.

The novelty of considering the Origine assets as a unique competitive advantage is, above all, to substantiate the systemic and simultaneous application of all of them.

1 BOULTON, R. S.; LIBERT, B. D.; SAMEK, S. M. Cracking the value code. New York: Harper Collings Publishers, 2001.