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Beef

This division addresses processed Akaushi beef. This is the production of beef of the highest quality, focused on supplying specific international market niches that demand the palatability, health and safety of the product. In addition to the Akaushi beef, other by-products will be obtained: leather, bone and blood meal and animal fat, complementing the economic viability of the business.

This is the production of beef of the highest quality, focused on supplying specific international market niches that demand the palatability, health and safety of the product.

Brazil has the largest commercial cattle herd in the world, with 212.3 million head, noting not only the size of the herd but also the potential for its growth. Brazilian beef exports were 1.39 million tons, representing a US $ 6.84 billion foreign exchange revenue, slightly decreasing in relation to 2014, as a result of the global economic crisis and the general contraction of international trade.
Approximately 25,000,000 head of cattle were processed.

 

 

With these results, Brazil became the biggest exporter of beef in the world, surpassing Australia. With advances in technology and the growth of the global beef market, new demands are arising for high quality products, better food safety through sanitary certifications and traceability.

While its beef operations were still in their preliminary phase, even before deciding on the breed it would adopt, Origine Group defined a plan focused on the principal concepts it would incorporate into its
business: sustainability, verticalization and the addition of value.

In basing its actions on its principles and values, Origine, a group that takes pride in being truly Brazilian, buils the first beef processing plant in the world with such a robust collection of competitive assets. It is the first company to act within a verticalized system of production, processing animals exclusively from its network of partner producers. This is to say that JR Industria Frigorifica will offer the best beef in the world, with the best nutritional value–with omega 9, with total control and care for all of the links in the production chain, from the animal’s well-being to the consumer’s table.

In this way, Origine Group offers the multiplication of the Akaushi breed, providing quality, healthy beef with food safety, unparalleled flavor, enormous added value and, above all, truth in everything it does.

The Origine Group companies that act on this platform are: Origine S.A- in the primary production of Akaushi Genetic Cattle; JR Industria Frgorífica – in the industrial processing of meat; Origine Brasil – in strategic, tactical and operational planning, and directly in the supervision and monitoring of all productive activities; And Origine International – in the marketing of beef in international markets.